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  • 1985

    Start with a small service

    This was the time when we started our company. We had no idea how far we would go, we weren’t even sure that we would be able to survive for a few years. What drove us to start the company was the understanding that we could provide a service no one else was providing.

  • 1990

    First employees

    This was the first period when Consulting WP actually felt like it would stick around for a while. We realized we were growing more stable and expanding at the same time. We needed a new office as we had severely outgrown the last one. We started scouting for a new location.

  • 2001

    First recognition

    By this time we were a well known name within the industry. We had been prominent members of the industry for more than 16 years and worked for some of the biggest clients in the industry; we weren’t dismissed by anyone because we could not be dismissed by anyone.

  • 2015

    Consulting wp — corporation or family

    Our journey has only brought us higher. Information Technology completely changes the way we analyze and present data. We have embraced new technologies and have ensured that our clients receive cutting edge analytics. As we go on towards the future we intend to exploit the full potential of new technologies to power our services.

Param Bhatia – Founder and Tech Enthusiast

Meet Param Bhatia, the ingenious founder behind elseandif.com, whose journey spans over a decade of reshaping the landscape of ad revenue for countless publishers. As a tech enthusiast and adept problem-solver, Param stands as your trusted companion for navigating intricate technical queries, particularly in the expansive realm of Google Ad Manager and Google Ad Exchange. 

Recognized as a Product Expert in the Google Ad Manager community, Param generously shares his insights, making him the go-to source for those seeking answers to their Ad Manager challenges. His wealth of knowledge is a beacon of support, guiding publishers through the complexities of ad revenue optimization.

Step into the world of Advertising Ops on YouTube, where Param crafts detailed tutorials. These videos are more than just guides; they’re your companion on a journey to master Google Ad Manager. With a knack for breaking down technical intricacies, Param’s tutorials offer a comprehensive resource for publishers looking to enhance their skills.

Consulting ElseandIf continues to grow every day thanks to the confidence our clients have in us. We cover many industries such as financial, energy, business services, consumer products.

Who we are?

We take pride in offering unparalleled support to Publishers worldwide. Our commitment is reflected in the diverse and global reach of our clientele, with a primary focus on the United States, a significant presence in Africa, particularly Nigeria, and collaboration with a leading Marketing agency in Australia.

What we do?

At Else and If Pvt. Ltd., our mission is to help businesses achieve success through strategic marketing. We believe that every business has the potential to grow and thrive, and we are committed to providing the tools and expertise necessary to make that happen.

How can we help you?

Contact us at the consulting ElseandIf office nearest to you or submit a business inquiry online.

Param Bhatia has outstanding knowledge with Google’s Ad Manager (DFP) platform. He has great problem-solving abilities and always ready to help. He dives and digs into issues and make it work. He’s clear and crisp at what he does and knows. He’s smart and is quick at grasping the problems and issues. Once a problem is identified, he would not stop until solved. He’s a great professional to work with. One of the few really good IT professionals with an eye to detail, knowledge, experience and great work ethic. Param packs them all and it was always a great pleasure to work with him. He is an asset to any organization. I wish him all the best in all his future endeavors.

Gayatri P Borker
Product/Project Manager] Product Owner | Quality | Strategic Management | Agile Expert | SMM,
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