Summary:

1. Concern Raised: A publisher uploads Van Cleef Ads, tracking data through Amazon Ads, revealing a substantial click through rate (CTR) difference compared to Google Ad Manager (GAM).
2. Expert Involvement: Param Bhatia a Google Product Expert, provides insights. Verification of third-party code and investigation into potential causes are suggested.
3. Discrepancy Details: The publisher reports a 92.22% discrepancy between recorded clicks on Amazon Ads and the expected value, prompting a thorough analysis.
4. Creative Code Examination: Product Expert reviews the provided creative code, confirming correct insertion of macros and ruling out ad creative trafficking issues in GAM click discrepancies.
5. Possible Causes: Product Expert proposes that sharing the creative with multiple publishers could contribute to the higher click count on Amazon Ads.

Conclusion:

1. Acknowledgment of Insights: The publisher agrees with Product Expert explanations, acknowledging the plausible causes of the observed discrepancy.
2. Collaborative Effort: The interaction between the publisher and the Google Product Expert exemplifies the importance of collaborative  GAM troubleshooting within the online advertising community.

Additional Insights and Reasons for Discrepancies:

Third-Party Reporting Discrepancies:

• Incorrect Setup: Ensure proper implementation of click-trackers and macros for accurate tracking. Seek guidance from creative developers, advertisers, or third-party sources.
• Impression Counting Differences: Variances arise from different methods of counting impressions and filtering invalid ones. Understand how Google Ad Manager counts impressions.
• Geography Definitions: Discrepancies can occur due to varying mapping of IP address location data by different ad servers.
• Latency: Lag between a line item request and appearance of the creative may lead to different counts.

Campaign Manager 360 Reporting Discrepancies:

• Creative Type: Use the “Campaign Manager 360 tag” creative type to coordinate impression counting and reduce discrepancies within 2%.
• Creative Reassignment: Changes, such as reassigning or modifying creatives during the campaign, can cause discrepancies.
• Methodology and Data Differences: Variances in reporting numbers may result from variations in methodologies and data availability between Ad Manager and Campaign Manager 360.

Note: Addressing discrepancies promptly during a campaign and ensuring alignment in date range, time zone, and included line items are critical steps for accurate reporting. Discrepancies of up to 20% are considered common in the industry.

 

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