Unlock Your Site's Full Revenue Potential

Get custom-built GOOGLE AD MANAGER integrations.

Who we are?

We take pride in offering unparalleled support to Publishers worldwide. Our commitment is reflected in the diverse and global reach of our clientele, with a primary focus on the United States, a significant presence in Africa, particularly Nigeria, and collaboration with a leading Marketing agency in Australia.

What we do?

At Else and If Pvt. Ltd., our mission is to help businesses achieve success through strategic marketing. We believe that every business has the potential to grow and thrive, and we are committed to providing the tools and expertise necessary to make that happen.

 

 

Our Expertise

Google Ad Manager

  • Ad Trafficking
  • Campaign Management
  • Creative Implementation & QA
  • Campaign Reporting
  • Prebid Line item Setup
  • Google Ad Exchange + Open Bidding (OB)
  • Programmatic Reporting

Google Analytics

  • Google Analytics
  • Data optimization
  • Ad performance analytics
  • Core Vitals analysis

Ad Operations Support

 

  • Ad server setup & Migrations
  • Consulting & technical support
  • Custom report development

About the Founder

PARAM BHATIA - Founder and Tech Enthusiast

Param Bhatia is the founder of elseandif.com, a platform dedicated to transforming ad revenue strategies for publishers worldwide. With over a decade of expertise in AdTech, he specializes in Google Ad Manager, Google Ad Exchange, and AI-driven ad monetization, helping businesses maximize yield and efficiency.

As a Google Ad Manager Product Expert, Param is a trusted authority in the digital advertising community, offering solutions to complex technical challenges and guiding publishers toward sustainable revenue growth. His deep technical acumen and problem-solving skills make him an invaluable resource in the AdOps ecosystem.

Beyond consultancy, Param is an educator and content creator. Through his YouTube channel, “Advertising Ops,” he delivers in-depth tutorials, simplifying intricate ad management concepts for publishers at all levels. His content empowers businesses to navigate the evolving digital advertising landscape with confidence.

With a passion for AI-driven ad optimization, Param is now venturing into machine learning-based ad creative scoring and dynamic creative generation, aiming to revolutionize ad performance. As an innovator in the AdTech space, he continues to push the boundaries of ad monetization through data, automation, and AI-driven insights.

Feedback from Our Publishers

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