Unlock Your Site's Full Revenue Potential
Get custom-built GOOGLE AD MANAGER integrations.
Who we are?
We take pride in offering unparalleled support to Publishers worldwide. Our commitment is reflected in the diverse and global reach of our clientele, with a primary focus on the United States, a significant presence in Africa, particularly Nigeria, and collaboration with a leading Marketing agency in Australia.
What we do?
At Else and If Pvt. Ltd., our mission is to help businesses achieve success through strategic marketing. We believe that every business has the potential to grow and thrive, and we are committed to providing the tools and expertise necessary to make that happen.
Our Expertise
Google Ad Manager
- Ad Trafficking
- Campaign Management
- Creative Implementation & QA
- Campaign Reporting
- Prebid Line item Setup
- Google Ad Exchange + Open Bidding (OB)
- Programmatic Reporting
Google Analytics
- Google Analytics
- Data optimization
- Ad performance analytics
- Core Vitals analysis
Ad Operations Support
- Ad server setup & Migrations
- Consulting & technical support
- Custom report development
About the Founder
PARAM BHATIA - Founder and Tech Enthusiast
Param Bhatia is the founder of elseandif.com, a platform dedicated to transforming ad revenue strategies for publishers worldwide. With over a decade of expertise in AdTech, he specializes in Google Ad Manager, Google Ad Exchange, and AI-driven ad monetization, helping businesses maximize yield and efficiency.
As a Google Ad Manager Product Expert, Param is a trusted authority in the digital advertising community, offering solutions to complex technical challenges and guiding publishers toward sustainable revenue growth. His deep technical acumen and problem-solving skills make him an invaluable resource in the AdOps ecosystem.
Beyond consultancy, Param is an educator and content creator. Through his YouTube channel, “Advertising Ops,” he delivers in-depth tutorials, simplifying intricate ad management concepts for publishers at all levels. His content empowers businesses to navigate the evolving digital advertising landscape with confidence.
With a passion for AI-driven ad optimization, Param is now venturing into machine learning-based ad creative scoring and dynamic creative generation, aiming to revolutionize ad performance. As an innovator in the AdTech space, he continues to push the boundaries of ad monetization through data, automation, and AI-driven insights.
Feedback from Our Publishers
Gayatri P Borker
Param Bhatia has outstanding knowledge with Google’s Ad Manager (DFP) platform. He has great problem-solving abilities and always ready to help. He dives and digs into issues and make it work. He’s clear and crisp at what he does and knows. He’s smart and is quick at grasping the problems and issues. Once a problem is identified, he would not stop until solved. He’s a great professional to work with. One of the few really good IT professionals with an eye to detail, knowledge, experience and great work ethic. Param packs them all and it was always a great pleasure to work with him. He is an asset to any organization. I wish him all the best in all his future endeavors.
Joseph Arun
Param Bhatia, replies to all my queries with regard to Google Manager and suggests better work around, which helped me to learn and solve issues in many instance. He is “Always happy to help” person and anytime approachable.
Bablu Chakma
Param is a very kind, friendly and positive person. He has vast knowledge about the advertising products (Like Google Ad Manager, Ad Exchange, AdSense, Ad Networks, Ad Servers and other DSP’s). He is very expert in coding also and able to explain any complex technical matters with ease. I got helped from him many times regarding creative matters. He goes far and beyond in helping those who are new and seeking for helps to ad technologies. I highly appreciate and recommend Param to anyone who is looking for an expert advertising products.
Donna Akodu
Param helped me with difficulties I was having with DFP. We don’t use the tool in the conventional way and Param was able to advise and enable me to make better use of the tool, which in turn is helping our ads serve better. He took the time to explain things so that I understood what I needed to do and how to do it.
Anne Cousins (Radcliffe)
Param assisted me with troubleshooting and resolving a quirky issue on Google DFP (now Ad Manager). He’s very knowledgeable, professional, helpful, and his English is excellent – there were no communication barriers. Issue was resolved very quickly. I would be happy to work with Param again in the future.
Ben Yardley
Param Bhatia has helped my company out on multiple occasions with both haste and professionalism. He has solved each problem in a timely manner and has helped me understand what went wrong in DFP/Google and how we can avoid this problem in the future. A pleasure to work with and highly recommended!
Kirill Rachenkov
Param Bhatia helped my company out in a very strange problem related to bug in the DoubleClick platform. I had held a conversation with many Google workers asking them to solve my problem but nobody helped. They just tried to get rid of my problem saying everything is fine. Thanks God I met Param Bhatia on Google Forum. Param is a specialist with a very deep knowledge about client- server functionning of DoubleClick platform. He solved my problem and transmitted data to Google. Thanks a lot to Param. A pleasure to work with and highly recommended! I am sure every company that hires Param will get a great specialist who reaches the goals, solves any problem and does not try to pass troubles on to his colleague or throw off his responsibility.
Antonius Putu Satria K.W.C
Param is an expert in the field of advertising, especially google ads, I am very happy to know him because he helped me a lot to facilitate my work, I hope to be able to work more than now in the future. ^_^
Silvio Cizmak
Param is Google Ad Manager (DFP) expert, always ready to help. Several times he helped me with DFP issues with quick response and thorough instructions. I am very glad to have that guy when I need assistance. Highly recommend Param!
Bouchra El hmidi
Param is a very committed person, I had a problem displaying an Custom creative for which I posted in the Google forum. He helped me is solving the issue comprehensively. I’m very glad to have an opportunity to connect with him. He is one of “The Best Expert” in Google Ad manager forum and I highly recommend him for Google Ad manager.
Nadav Ron
Param is a highly professional, kind and skilled person.
I asked Param for help in the Google ad manager platform and without hesitation, he solved my problem with patiently and professionally consulting.
I’m sure that every firm that hires Param will receive the best service.
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