Setting Up Google Ad Manager: Step-by-Step explained

Google Ad Manager (GAM) is a robust platform that merges the features of former Google services such as DoubleClick for Publishers and DoubleClick Ad Exchange. It offers publishers a unified tool to manage their ad sales and streamline their ad operations across various digital formats. This tutorial is designed to guide you through the process of setting up Google Ad Manager, making it simple for anyone new to this powerful platform. 

Who: Publishers who need an integrated platform for ad management.

What: An account setup on Google Ad Manager.

How?

1. Visit the Google Ad Manager website: Go to the Google Ad Manager site and click on “Get started”.
2. Sign in with your Google Account: Use your existing Google account or create a new one if necessary.
3. Provide your business information: Fill in details about your business, including business name, country, and primary contact information.

Tip: Ensure the information is accurate and reflects your business for potential future verifications.

Who: Newly registered Google Ad Manager users.

What: Setting basic configurations that will apply across all your ad operations.

How?

1. Access the Admin tab: Once logged in, navigate to the Admin tab on your GAM dashboard.
2. Set your time zone and currency: These settings will affect how your reporting data is generated and how transactions are processed.
3. Configure network settings: Enter specific details like network name and labels as needed.

Tip: Choosing the correct time zone and currency is crucial as changing these settings later can complicate reporting and financial tracking.

Who: Publishers ready to display ads.

What: Defining spaces on your site or app where ads will appear.

How:

1. Navigate to the Inventory tab: Click on “Ad Units” and then “New Ad Unit”.
2. Name your ad unit: Use a clear and descriptive name.
3. Set ad unit sizes: Specify the dimensions of the ads that will display (e.g., 300×250, 728×90).
4. Add targeting (optional): Define targeting options like geography or user demographics to better tailor ads.

Tip: Organize ad units into a hierarchical structure that mirrors your website or app layout to simplify management and reporting.

Who: Publishers setting up ad campaigns.

What: Orders are agreements with advertisers, and line items are specific ad placements within those orders.

How?

1. Go to the Orders tab: Click “New Order” to set up a new contract or agreement.
2. Create an order: Enter details about the advertiser and define terms of the agreement.
3. Add line items: Within the order, add line items to specify details like ad size, ad type (display, video), targeting criteria, and pricing model (CPM, CPC).

Tip: Clearly define line item settings to match the advertiser’s expectations and campaign goals.

Who: Publishers who are ready to start serving ads.

What: Implementing the ad setup to go live.

How?

1. Upload creatives: Add the advertiser’s creatives to the line items.
2. Set targeting and scheduling: Configure where, when, and to whom the ads should be shown.
3. Review and approve: Double-check all settings and details, then approve the order and line items to start delivering ads.

Tip: Regularly review performance and make adjustments as needed to optimize ad delivery and effectiveness.

Watch on Youtube: Google Ad Manager Setup.

 

Setting up Google Ad Manager can initially seem daunting due to its comprehensive and powerful nature. However, by following these step-by-step instructions, you can effectively configure your account and start managing and monetizing your advertising space efficiently. As you grow more familiar with the platform, you’ll be able to explore more advanced features and customization options to further enhance your ad operations and revenue generation. Remember, the key to successful ad management is continuous learning and adaptation to new tools and market trends.

 

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