- Traffic
- Impressions
- Fill rate
- Ad eCPM
- Revenue a month
Simulation with illustrative numbers. Real results depend on traffic, geography and demand.
See what your site could earn
Picture your site as a warehouse. The shelves are your ad units, each box is 1,000 ad requests and the trucks are ad servers. Here's what happens to every box:
- A reader's browser sends an ad request
- Ad Manager receives it
- Buyers bid in an auction
- The winning ad is served: one impression
- You get paid
Right now only AdSense is bidding. Seven easy steps will change that.
Raises ad eCPM and fill rate
Bring in bigger buyers
AdSense is only one way to sell your boxes. Ad Exchange pulls up a second truck and lets big brands and agencies bid too.
Same pages, same readers. Just more buyers.
We do this for you: MA or MI approval, free when we place you with a partner
Raises fill rate and ad eCPM. Fewer ads go unsold
Make them compete
Buyers only pay what they have to. Header bidding brings more of them into the same auction, so more ads sell and each buyer has to bid higher to win.
We do this for you: header bidding
Raises viewability and ad eCPM. Lowers impressions
Make sure ads get seen
Those extra buyers slowed your pages. And buyers pay more for ads people actually see. Two changes fix both: you'll serve fewer ads, but each one earns more.
We do this for you: page speed and managed ad ops
Raises ad eCPM
Stop selling too cheap
Right now a box can sell for almost nothing. A floor price is the lowest bid you'll accept. Too low and you sell cheap. Too high and boxes go unsold. Find the sweet spot.
We do this for you: managed ad ops
Raises clicks, and so ad eCPM
Earn more from clicks
Earnings come from impressions, clicks and ads people actually see. Full-page ads usually wait for a reader to change page. Advanced triggers also show them when a reader comes back to the tab or opens the menu, so more people click.
We do this for you: managed ad ops
Raises impressions
Show more ads to the same readers
A reader who stays on a page can see more than one ad. Smart ad refresh swaps in a new ad after 30 seconds, but only while the ad is in view. That sends more boxes down the line from the same pages.
We do this for you: managed ad ops
Raises SEO, and so traffic
Bring in more readers
Your ads are sorted, so now for traffic. Pages that pass Core Web Vitals do better in search. Better SEO brings more page views, and every new reader sends more boxes down the line.
We do this for you: page speed and SEO
You built a Gold setup
That was a simulation. Want your real numbers?
Send us your site. We'll run a free 15-point check and send you a recorded walkthrough within 3 working days.
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