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About the Founder
Param Bhatia - Founder and Tech Enthusiast
Meet Param Bhatia, the ingenious founder behind elseandif.com, whose journey spans over a decade of reshaping the landscape of ad revenue for countless publishers. As a tech enthusiast and adept problem-solver, Param stands as your trusted companion for navigating intricate technical queries, particularly in the expansive realm of Google Ad Manager and Google Ad Exchange.
Recognized as a Product Expert in the Google Ad Manager community, Param generously shares his insights, making him the go-to source for those seeking answers to their Ad Manager challenges. His wealth of knowledge is a beacon of support, guiding publishers through the complexities of ad revenue optimization.
Step into the world of Advertising Ops on YouTube, where Param crafts detailed tutorials. These videos are more than just guides; they're your companion on a journey to master Google Ad Manager. With a knack for breaking down technical intricacies, Param's tutorials offer a comprehensive resource for publishers looking to enhance their skills.
Who we are?
We take pride in offering unparalleled support in Google Ad Manager and Google Ad Exchange to Publishers worldwide. Our commitment is reflected in the diverse and global reach of our clientele, with a primary focus on the United States, a significant presence in Africa, particularly Nigeria, and collaboration with a leading Marketing agency in Australia.
Global Reach:
Our primary suite of Publishers is based in the United States, where we have established strong partnerships to optimize Ad revenue. Additionally, we have a substantial footprint in Africa, with a major emphasis on Nigeria, managed primarily by our subsidiary, Advertising Ops in Nigeria. This strategic localization allows us to tailor our support to the unique needs and challenges of the African market.
Regional Expertise:
Heading our efforts in the African market is Panshack Akinlaja, a seasoned professional with nearly a decade of experience specializing in Pan-African publishers. Panshack's contribution to the growth and success of Tier 1 Publishers in Nigeria is commendable, showcasing his profound understanding of the local landscape and the intricacies of the publishing industry.
What we do?
At Else and If Pvt. Ltd., our mission is to help businesses achieve success through strategic marketing. We believe that every business has the potential to grow and thrive, and we are committed to providing the tools and expertise necessary to make that happen.
We are your dedicated Advertising Consultant and digital marketing partner, specializing in empowering publishers to optimize their Ad eCPM revenue and yield. Our comprehensive suite of services and products is designed to propel your digital advertising success.