Google Ad Exchange (MCM) and Headerbidding Wrapper

Open Auction transactions refer to auction-based transactions for inventory accessible to all buyers. Certain buyers, like direct-pay buyers, must have an agreement in place before participating in the bidding process. 

Private Auction transactions involve auction-based dealings exclusively with the specific buyer(s) authorized by the company through an allowlist 

Preferred Deal transactions involve fixed-price, pre-auction agreements negotiated by the publisher with the specific buyer(s). 

Programmatic Guaranteed transactions are fixed-price transactions with a pre-committed set of inventory that is negotiated with a single buyer. 

Through 'Open Bidding' Company can enable specific advertising exchanges and sell-side platforms that it has a direct contractual relationship with (referred to as 'Authorized Exchange Bidders') to participate in a unified real-time auction, competing alongside Ad Manager for the sale of the Company's inventory.  

we unravel the fundamentals of Pricing Rules, exploring their structure and how they impact your revenue strategies.  Discover the intricacies of setting Pricing, from debating Floor Price versus Target CPMs to understanding the nuances of Google Optimized Pricing.